Built together. Works better.

The hardest part of effective marketing isn’t the work – it’s getting everyone rallied behind it.

Sephrina is a marketing communications agency for health and wellness brands, built on the idea that collective buy-in leads to work that isn’t just approved, it’s believed in.

Collective ownership from the start

Our Guiding Principles

CLARITY
FIRST

Everyone in the room knows exactly what problem we’re solving and how success is measured

CLARITY FIRST

Everyone in the room knows exactly what problem we’re solving and how success is measured

COLLECTIVE INTELLIGENCE

Clients are teammates in the work, not recipients of it. You know your business. We know what questions to ask.

CREATIVE
STEWARDSHIP

Collaboration is constant but guided. The right input at the right stage sharpens the work.

CREATIVE STEWARDSHIP

Collaboration is constant but guided. The right input at the right stage sharpens the work.

EGO-FREE DECISIONS

Only the ideas compete, not the people.

Your business’ success is dependent on the focus, resonance and consistency of your brand, and the buy-in from your team. We help you create a foundation that drives focus, fosters connection, and supports sustainable growth via:
- Discovery & assessment
- Positioning & brand architecture development
- Marketing strategy & integrated campaign planning
A great plan can still fall short without the right talent at the table. Our core team is a collective of senior strategy and creative partners, matching expertise to every task and delivering what you need, when you need it. A bespoke project team, minus the extra overhead.
- Core brand & campaign creative
- Multichannel marketing assets
- Tailored campaign execution
- Specialized agency partnerships
  curated as an extension of our team, including market research, media, medical communications, video and digital production, and more
Ensuring your team is empowered to deliver is no easy task. With over 20 years of facilitation, training, and coaching certification, we can help your team upskill across the marketing and communications spectrum through:
- Workshops & facilitation
- Practical marketing training
- One-on-one coaching
What we bring to health & wellness marketing:
Experiences rooted in behavioral science
Information alone doesn’t change behavior. We tap into proven behavioral constructs to drive real change.
Clinical stories simplified
We synthesize complex data to ensure the brand is a source of clarity and emotional resonance
Communications synchronized across audiences
The best brand experiences are unified across HCPs and consumers; one story, allowing for audience nuance.
Impactful creative under constraint
We embrace constraint as a catalyst for creativity and effective brand building, not an impediment

Strategy led. Execution-ready. Always tailored.

Meet Sephrina Marketing Group

Sephrina Marketing Group is a marketing and advertising partner built for collective performance.

Our core team of senior strategy and creative partners are fully embedded throughout the process.

With a speciality in brand and campaign development across the health and wellness space, the Sephrina team embraces the inherent industry constraints as catalysts for creativity and innovation. We believe strongly in the power of collective buy-in and ownership, but we don’t just hope for it. We apply a disciplined set of principles designed to ensure the team rallies around the work.

“Tier 1 thinking and creative execution without the bloated agency machinery (and overhead)”

Founded by Jonathan Cogan, an agency leader and brand strategist with 23 years of Canadian and global experience launching and growing businesses, brands and campaigns.